Bartle Bogle Hegarty is to follow up on its ’cute kids’ TV campaign
for Stork margarine with a press ad that shows the messy after-effects
of children baking.
The ad features a picture of eight-year-old Taylor Fay, one of the stars
of the TV commercial, sitting proudly by her freshly baked
chocolate-chip muffins covered in flour, eggs and Stork margarine.
Underneath is a recipe for chocolate chip muffins that includes the
instructions: ’Have picture taken with muffins before eating them all.
(Give one to mum for helping).’ The ad features the line, ’Just add
The ad breaks in mid-March for six weeks and will run in a range of
women’s magazines including She, Woman’s Own and Practical
It was created by a student placement team, the copywriter, Samantha
Carroll, and the art director, Sean Herron. Photography was by Steve
Cavalier and media was bought and planned by Initiative Media.
Recent research commissioned by Van den Bergh Foods, the company that
makes Stork, found that mothers are rediscovering baking as a fun
activity to explore with their children.