Vic Reeves is the latest star to nominate the person he would most
like to ’have a One-2-One with’ as part of the ongoing TV campaign from
Bartle Bogle Hegarty.
Reeves picks the 60s comic actor, Terry-Thomas. The 60-second film,
which breaks on 4 April, opens on a small child speaking of his
admiration for the funnyman - who reminds him of his dad. As the child
is explaining why he likes Thomas, he appears to ’grow up’ into the
adult Reeves, with first the boy’s head, then his body, morphing into
that of the anarchic comedian.
Reeves then appears in the midst of one of Thomas’s films, School for
Scoundrels, being pelted with tennis balls by Thomas.
Reeves explains that he wants to have a One-2-One with his idol ’to find
out exactly how much of his act was the real Terry-Thomas’. The endline
remains: ’Who would you most like to have a One-2-One with?’
The commercial was written by Steve Hudson and art directed by Victoria
Fallon. It was directed by Mehdi Norowzian through Joy Films. Media is
being handled by Motive.
BBH recruited Kate Moss and John McCarthy to star in the last campaign
and won two silver awards for its work at the recent British Television
BBH won the pounds 10 million Mercury One-2-One account in June 1995 and
quickly axed Beatrice Dalle and Robert Lindsay in favour of real-life
Its first film showed a group of girls in a bar telephoning the barman
because they were waiting for their drinks.