Bartle Bogle Hegarty has hired Ty Montague as creative director of its planned New York office.
Montague, who is a former Lowe & Partners/SMS group creative director, is currently a freelance working out of his Connecticut based company, Montague & Co.
He was hired by John Hegarty, BBH chairman and creative director, who has been spearheading the launch of BBH New York.
Montague worked at Lowe and & Partners/SMS for several years and served as a group creative director on Mercedes-Benz until 1994. Prior to his time at Lowe, Montague worked at the former Chiat/Day, New York, on Reebok, and at Scali McCabe Sloves.
His freelance credits include a Coca-Cola Olympics effort for Wieden & Kennedy and a Black & Decker project for Fallon McElligott Berlin, New York.
Senior management at BBH were unavailable for comment.