BBH launches ad to promote its own product

LONDON - Bartle Bogle Hegarty has launched an ad campaign to promote one of its own products - the Ila Dusk rape alarm.

Ila... new ad
Ila... new ad

Zag, BBH's brand invention unit, produced the outdoor ads and is running them in partnership with Kinetic Worldwide at sites that reach women when they are thinking most about security.

Ila Dusk, which was created by Zag, was launched in November 2008 in Marks & Spencer stores across the UK and sold more than 20,000 units in its first three months. It launched in Next stores across the UK in September.