BBH and Motive win UK launch brief for online hobbies site

A dotcom company which enables internet users to create their own interactive websites has picked Bartle Bogle Hegarty and Motive to handle its pounds 3 million UK launch.

A dotcom company which enables internet users to create their own

interactive websites has picked Bartle Bogle Hegarty and Motive to

handle its pounds 3 million UK launch.



Moonfruit is offering individuals or groups the chance to download

software which will enable them to create websites based on their

interests or hobbies that can then be shared by people with the same

interests.



The company’s income will be generated through ads, which will run

across the base of all the sites. The ads are co-ordinated through a

server which will enable advertisers to target specific consumers.



The selection of BBH and Motive to share the account followed talks

between Moonfruit and a number of agencies, including Mustoe Merriman

Herring Levy, New PHD and BMP OMD. A press and poster campaign is due to

break shortly.



Gwyn Jones, BBH’s joint managing director, said: ’Moonfruit has a

understanding of the power and importance of brands and this is an

amazing opportunity for us to create some exciting work.’



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