Moore and Robertson won for their "sex line" spot for the pie maker Ginsters. The ad also won in the FMCG category.
Other winners at the awards, held annually in association with Campaign to recognise the best in radio creativity, included the Delaney Lund Knox Warren & Partners team Ken Sara and Jon Elsom. Their ads for the Department of Health/COI Communications Adult Sexual Health won best overall campaign.
The M&C Saatchi team Jim Hilson and Toby Allen won in the leisure category for their "grand prix" spot for Fosters. Keith Terry and Julian Dyer of Saatchi & Saatchi won in the charity and public sector category for their "child minder" spot for the National Aids Trust.
A Radio Advertising Bureau spot to support radio, created by Eardrum, won in the general category while Duncan Timms and Will Bate, also of M&C Saatchi, triumphed in the retail and finance category with their "direct line to branch" ad for NatWest.
The RAB also announced the launch of The Aerials Foundation to "encourage radio advertising to be proud of". Early ideas include training courses for creatives, producers and account handlers.