BBH parts company with Barnardo's

Bartle Bogle Hegarty has split with Barnardo's amid a strategic creative review by the children's charity.

Barnardo’s is reviewing its advertising account ahead of its 150-year anniversary in 2016. The charity has yet to announce a formal pitch, but BBH informed the client on Wednesday that it was resigning the business.

A spokesman for the charity said: "With our 150th anniversary taking place in 2016, it is the right time to take a strategic look at what sort of creative support we will need for our brand moving forward.

"We haven’t made any decisions yet regarding our agency partner for next year and will announce any next steps in due course."

Ben Fennell, the BBH chief executive, said: "There are some moments when a dignified silence is the most appropriate response.

"We are happy to let the work we have created over the past 16 years for Barnardo's do the talking."

BBH was appointed to the creative account without a pitch in 1998. John Ayling & Associates, the media incumbent, is not affected.