BBH raids glue to strengthen digital division

Glue London's head of production, Michelle Stanhope, is leaving the agency to join the digital division of Bartle Bogle Hegarty.

At BBH, she will report to John O'Keeffe, the executive creative director. She leaves glue this week, and will join BBH on 6 March as the head of digital production.

Glue has not yet found a replacement for Stanhope, who has been with the agency for three years.

The appointment comes shortly after BBH picked up a digital brief from Unilever to be the lead creative and strategic digital agency for Lynx/Axe. It is the first piece of digital business BBH has been awarded after a pitch solely against specialist agencies.

However, at the same time as it won the digital brief for Lynx, Unilever shifted the above-the-line account for Impulse out of BBH London and into the Argentinian creative agency VegaOlmosPonce.

O'Keeffe said: "Michelle brings a wealth of expertise in getting great ideas out across multiple platforms. We're delighted she's chosen to join us at such an exciting time for BBH and our industry."

- Viewpoint, page 18.


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