Bartle Bogle Hegarty is expanding its senior management line-up
with the promotion of Mark Collier, the assistant managing director;
Gwyn Jones, a group director; Nick Kendall, head of planning; and Jim
Carroll, planning director.
Collier and Jones rise to joint managing directors of the agency.
Kendall, who steps up to the new role of global planning director,
assumes overall responsibility for the group’s planning efforts in its
London, Singapore and New York offices.
Carroll - a Campaign Face to Watch in 1994 - is promoted to head of
planning in the UK, a role previously held by Kendall.
Carroll made his name as the board planner on BBH’s Levi’s business.
Collier, who was made assistant managing director in May this year, is a
former head of TV at BBH and was appointed head of agency production in
The role involved overseeing all production functions, including project
management and new media.
Jones, 32, was BBH’s first graduate trainee in 1988. He became an
account director in 1991 and joined the board in 1994. He was account
director on the Levi’s ’creek’ commercial, and joint account director on
’drugstore’ and ’taxi’.
The moves are part of the agency’s long-term management strategy
following the return to London in August of Simon Sherwood. Previously
the chief executive of BBH’s Asia Pacific office, Sherwood is now group
managing director. He opened the Singapore office in 1996 and has been
with the agency since it opened for business in 1982.
Martin Smith, who reverted to the title of deputy chairman from managing
director in August, continues in the role.
Sherwood said: ’Making these promotions ensures that the day-to-day
management of the company remains relatively youthful as the company
gets older and develops internationally. These people have been groomed
for a while and they are committed to incredibly high standards of
Separately, BBH has secured the first account win for its fledgling New
York office, an estimated dollars 25 million global assignment for
Reebok International’s Reebok Classic shoe. Heater Advertising, of
Boston, was the incumbent.