BBH’s Packer takes head of TV position at HHCL & Partners

HHCL and Partners has hired Richard Packer, a senior television producer at Bartle Bogle Hegarty, as its new head of television.

HHCL and Partners has hired Richard Packer, a senior television

producer at Bartle Bogle Hegarty, as its new head of television.



Packer, 30, replaces Zoe Bell who left the agency in January to set up

her own production company, Upfront Films, a vehicle for agency

creatives who want to direct their own ads.



Robin Azis , an HHCL partner, said: ’It was a real loss losing Zoe. Axel

(Chaldecott, the joint creative partner) and I have been looking around

for the last six months. We wanted somebody who could take HHCL’s TV

department into the future particularly with the launch of digital

channels. Richard is a delightful guy with bags of energy and will do

things in an untraditional way.’



Packer added: ’It was very hard to leave BBH, which is a great

agency.



But Howell Henry will give me the opportunity to do something different

- to help reinvent the TV department of the future.’



Packer started his career in the dispatch department of Collett

Dickenson Pearce in 1984 and worked up to producer. In 1992, he left

with CDP’s then head of TV, Mark Andrews, to start Propaganda’s London

office.



But after four months he returned to CDP as head of TV. He joined Harry

Films as a producer in 1994, then moved to BBH in 1995.



Bell, who worked at with Howell Henry for five years, launched Upfront

in March with Sheila Simpson, a founding member of the HHCL

Brasserie.



Upfront does not have a roster of directors but works on an ad hoc basis

with agency creatives.



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