Bartle Bogle Hegarty is set to unveil a relaunch campaign for
Selfridges, its first major work since winning the account in May last
The advertising is intended to give the store a more contemporary look
and position it as an integral part of London life via the endline:
’It’s worth living in London.’
The first executions feature witty observations on country life in four
print ads: ’car boot sale’, ’picnic’, ’village disco’ and
Three radio commercials will run simultaneously. The first work breaks
on 3 February and a second wave of print work is planned for the
The media schedule, which is planned and bought by Motive, is designed
to intrude into Londoners’ daily lives with a consistent presence in
what Motive calls ’social’ London media.
The print campaign, which will be supported by monthly listings
information, was art directed by Adam Scholes and written by Hugh Todd
with photography by Graham Cornthwaite.
Nick Cross, the marketing director of Selfridges, commented: ’The
campaign is all about highlighting our role and commitment to life in
It goes back to the roots of the Selfridges brand.’
The print campaign was art directed by Adam Scholes and written by Hugh
Todd with photography by Graham Cornthwaite. It will be supported by
monthly listings information which will appear in the press and on
underground trains with the aim of highlighting in-store events over the
following four weeks.