BBH set for pounds 4m British Gas work

Bartle Bogle Hegarty has ended a barren new-business spell by beating Rainey Kelly Campbell Roalfe and TBWA Simons Palmer to a pounds 4 million advertising assignment from British Gas Services, the central heating and servicing arm of Centrica.

Bartle Bogle Hegarty has ended a barren new-business spell by

beating Rainey Kelly Campbell Roalfe and TBWA Simons Palmer to a pounds

4 million advertising assignment from British Gas Services, the central

heating and servicing arm of Centrica.



The move ends TBWA Simons’ tenure on the business and is part of a drive

to raise awareness of British Gas’s domestic heating installation,

repair and maintenance services while also building the British Gas

brand.



British Gas Trading - the supply arm of British Gas - is handled by BMP

DDB.



The Services account was handled by TBWA before its merger with Simons

Palmer Clemmow Johnson. The most recent advertising support was tactical

work which encouraged consumers to use building society windfall

payments to improve their domestic heating systems.



Graham Hardy, the communications manager for British Gas Services, said

the decision had been difficult. He added: ’We were impressed by BBH’s

strategic direction and originality.’



Gwyn Jones, a group director at BBH who will be running the business,

said: ’We see British Gas Services as the human face of a strong brand.

It is embodied by the engineers who service and install central heating

systems.’



Media planning and buying remains with Eurospace and direct marketing is

handled by Evans Hunt Scott, which will be working closely with BBH on

the business.



The company has also appointed Ron Gayton, who moves from marketing and

strategy director at British Gas Trading, its new marketing

director.



Gayton succeeds Kevin Mahoney, who resigned to take up the post of UK

managing director of the Danish catering company, ISS, a week after

compiling the shortlist. The pitch was conducted by a British Gas team

led by Hardy and the managing director of BGS, Roger Wood.