BBH to show Wallis ’dressed to kill’ film on cinema screens

Bartle Bogle Hegarty has extended its ’dress to kill’ press campaign for the retail chain, Wallis, in to the cinema.

Bartle Bogle Hegarty has extended its ’dress to kill’ press

campaign for the retail chain, Wallis, in to the cinema.



Shot in grainy black and white, the suspense-filled ad continues the

theme that a well dressed and beautiful woman can unwittingly provoke

accidents. The commercial opens on an expensive car gliding through an

industrial landscape. The vehicle arrives at a high-security

installation, where the car and its mysterious occupant are waved

through.



The vehicle then pulls up at a helipad, where a young man, checking the

helicopter for departure, is the only one to see that the passenger is,

in fact, a beautiful woman. The woman transfixes the man as she moves

towards the helicopter. In his daze, he is unaware that he’s moving into

the path of the helicopter’s revolving blades.



The endline reads: ’Dress to kill.’



Breaking this week, the commercial was written and art directed by

Graham Watson. Directed by Olivier Venturini through Godman, the ad will

run for a six-week period alongside the remake of Dial M for Murder,

called A Perfect Murder.



The ’dress to kill’ campaign was launched back in September 1997, when

it provoked a number of criticisms for being offensive, but these were

dismissed by the Advertising Standards Authority.



The ads went on to win several awards, most notably at the Campaign

Press Awards.



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