BBH steps down as McCain Foods calls pounds 8m creative pitch

McCain Foods is calling a pitch on creative work across pounds 8 million worth of consumer advertising with a view to consolidating the business within a single agency.

McCain Foods is calling a pitch on creative work across pounds 8

million worth of consumer advertising with a view to consolidating the

business within a single agency.



The decision threatens an eight-year hold on the creative work by the

Poulter agency in Leeds, which has been invited to repitch.



Bartle Bogle Hegarty, which has handled the creative assignment on

McCain’s pounds 3 million frozen pizza business for the past 17 months,

will not contest the combined assignment.



The review does not affect the company’s media planning and buying which

continues to be handled by Media Vantage, the Poulter media

dependant.



Julie Leivers, the McCain marketing director, said: ’We want to build

the McCain name.’



Poulter, which handles Oven Chips, Home Fries, Southern Fries and

Microchips, ran the entire account until October 1995 when the

Brasserie, an HHCL & Partners spin-off, was given the McCain pizza

project as its first assignment.



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