The agency won big international accounts including Bailey's, SCA Hygiene and Surf, while netting UK advertisers including Woolworths, Cancer Research, Bisto, Castlemaine XXXX and Robinsons.
Creative highpoints included its launch work for Lynx Pulse, its Audi "fish" spot and its Johnnie Walker cinema work. The agency's management stability and innovations in branded content and music publishing were also strong factors in its favour.
WCRS won Campaign of the Year for its "Got your number" work for 118 118. The creation of the quirky runners helped to establish 118 118 as the top directory enquiries provider for 37 per cent of the UK population.
Honda triumphed in the Advertiser of the Year category for setting clear objectives that led to excellent creative work, notably Wieden & Kennedy's "cog" execution and its follow-up for the Civic that compares the car's reliability to great examples of everyday design.
MindShare's clear and focused positioning, with creative thinking at the heart of what it does for clients including Nike and Kit Kat, helped it to win Media Agency of the Year in a difficult year for most of the major agencies.
Craik Jones Watson Mitchell Voelkel is Campaign's Direct Marketing Agency of the Year. Dare Digital is the New-Media Agency of the Year and Partizan is the Production Company of the Year.
Sky, which delivered its first profits in 2003, is Medium of the Year.
- Perspective, p19; Agency of the Year, p21.