The team's winning entry, for ITV's Frank Skinner Show, lampoons the host's Birmingham accent. The "Brummy 2 Monday" spot features a voiceover from a man speaking in received pronunciation and offering listeners "an insight into the West Midlands vocabulary". He proceeds to offer definitions of vocabulary such as "Flower: the surface on which we walk."
The ad beat a commercial for the Bank of Scotland, created by Martin Cox and Richard Lovell of Delaney Lund Knox Warren & Partners.
The judges for the monthly award were Owen Lee and Gary Robinson of Farm Communications. They said of the winning ad: "Left with the problem of being unable to show the star of the programme, and, we imagine, unable to use the star of the programme, the team decided to take the piss out of him being from Birmingham."
BBH's winning ad was produced by Harriet Silk with media planning and buying through Starcom Motive.
The ads can be listened to at the Aerials website, www. aerials.co.uk.