BBH TV advertising for Beefeater takes fresh look at menu

Beefeater, the restaurant and pub chain, is hoping to persuade people to take a fresh look at its menus in its first television push for four years.

Beefeater, the restaurant and pub chain, is hoping to persuade

people to take a fresh look at its menus in its first television push

for four years.



The campaign, which was created by Bartle Bogle Hegarty, takes a

humorous look at the reasons why people might visit a Beefeater as well

as offering lingering shots of the food.



In the first of three 30-second spots, a caption suggests that a visit

to a Beefeater might be in order ’because you won a tenner on the

lottery’, while another spot explains that you might deserve a visit

’because someone won the egg and spoon race’.



Other wry explanations include, ’because you’ve had a bad hair day’ and

’because it’s cheaper therapy than shopping’. Each spot ends with an

invitation to ’RSVP’ by phoning an 0800 number.



While the lines appear on screen, the camera pans over selections from

the new Beefeater menus, which are being updated at the chain’s 300

restaurants across the UK. The films were directed by Gus Filgate at

Attwell Martin, who specialises in filming and photographing food.



The commercials broke in two television regions this week and will be

rolled out nationally at the beginning of next year. They were written

by Brian Cooper and art directed by Jason Stewart.



Media planning and buying is by Motive.