BBH 'unbuttoned' spots mark Levi's anniversary

LONDON - Bartle Bogle Hegarty today released a TV new campaign which marks the 25 years of the agency's relationship with Levi's.

The new campaign, for 501s, comprises four spots, which make their online debut at lunchtime today.

The ‘live unbuttoned' campaign features pairs of twenty-somethings taking their jeans off.

BBH chief creative officer Sir John Hegarty said: "We are immensely proud to have worked in partnership with the Levi's brand over the past 25 years to push the boundaries of advertising."

The new campaign was produced by BBH offices in London, New York and Singapore.

Credits

Project
Live Unbuttoned
Client
Jennifer Sey (Senior Director of Wholesale Strategy), Levi's
Brief
Global relaunch of LEVI'S® 501
Agency
Bartle Bogle Hegarty (BBH) LONDON
Exec Creative Directors
Sir John Hegarty & Nick Gill
Agency Planner
Director
Patricia McDonald
Account Director
Agency Producer
Davud Karbassioun
Production company:
SONNY LONDON
Production company  Producer
Helen Kenny & Ran Holst
Director of photography
Alwin Küchler
Post production
Absolute Post London
Sound
Aaron Reynolds (Wave recording Studios)