BBH Unlimited lands Bank of Scotland job

Bartle Bogle Hegarty has come up with a name for its fledgling total communications division - BBH Unlimited - and has secured its first new-business win from Bank of Scotland.

Bartle Bogle Hegarty has come up with a name for its fledgling

total communications division - BBH Unlimited - and has secured its

first new-business win from Bank of Scotland.



The move follows the closure of BBH’s ten-year-old direct marketing

operation, Limbo, and the decision to bring the staff and some clients -

including Audi and Swinton - in-house to form a new division of the

agency.



Bank of Scotland has appointed BBH Unlimited to handle the branding and

all consumer communications of its new venture into selling investments,

pensions and life policies.



BBH’s senior account director, Hugh Baillie, confirmed that work is

under way on brand positioning issues, leading to a launch in March

1999. No media pitch has yet been announced.



Until recently, Bank of Scotland had a tied relationship with Standard

Life which provided it with financial products. It has now split from

Standard Life and will sell products from a number of other

suppliers.



BBH Unlimited will be headed by Steve Kershaw, as managing director,

while Will Awdry has moved across to become creative director of the new

division (Campaign, 25 September).



Kershaw said of the appointment: ’This represents a big vote of

confidence in BBH’s new enterprise.’



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