Bartle Bogle Hegarty has come up with a name for its fledgling
total communications division - BBH Unlimited - and has secured its
first new-business win from Bank of Scotland.
The move follows the closure of BBH’s ten-year-old direct marketing
operation, Limbo, and the decision to bring the staff and some clients -
including Audi and Swinton - in-house to form a new division of the
Bank of Scotland has appointed BBH Unlimited to handle the branding and
all consumer communications of its new venture into selling investments,
pensions and life policies.
BBH’s senior account director, Hugh Baillie, confirmed that work is
under way on brand positioning issues, leading to a launch in March
1999. No media pitch has yet been announced.
Until recently, Bank of Scotland had a tied relationship with Standard
Life which provided it with financial products. It has now split from
Standard Life and will sell products from a number of other
BBH Unlimited will be headed by Steve Kershaw, as managing director,
while Will Awdry has moved across to become creative director of the new
division (Campaign, 25 September).
Kershaw said of the appointment: ’This represents a big vote of
confidence in BBH’s new enterprise.’