BBH Unlimited has won the task of launching the latest Financial
Times website, which offers consumers a simple guide to complicated
financial services and products.
BBH Unlimited pitched against TBWA GGT Simons Palmer, Lowe Howard-Spink,
Delaney Fletcher Bozell and Miles Calcraft Briginshaw Duffy to secure
the business, which is being headed by Josh Bottomley, business
development director at the FT Group.
The launch, scheduled for this autumn, will be backed by an initial
spend of pounds 500,000 but the budget is expected to rise to between
pounds 2 million and pounds 6 million next year.
The company has not yet chosen a name for the site, but one of those
under consideration is Fig.com. Catherine Edmonson, marketing manager
at the FT Group, said: ’We still haven’t finalised discussions on
branding but Fig.com is one of a number of options.’
The site, which is separate from the more business-oriented FT.com, is
expected to include personal finance news, stockbroking advice and
e-commerce opportunities. It is thought the company’s existing personal
finance group, FT Quicken, will be integrated in to the launch.
Steve Kershaw, managing director of BBH Unlimited, said: ’We are
delighted to have been chosen to launch this service and it’s an
ideal opportunity for us to apply our broad skills.’
The FT is looking for a marketing director to run its personal finance
interests on the internet. The move comes as the FT faces increasing
competition from other internet start-ups moving into personal finance.