Bartle Bogle Hegarty is giving a broader role to Jim Carroll, its
planning director, by promoting him to deputy chairman and is bringing
back its planning chief from Singapore to replace him.
Carroll's job will be filled from Monday by Guy Murphy, who left the
London agency almost four years ago to become the head of planning at
BBH Asia Pacific.
The changes involving Carroll and Murphy - both former Campaign Faces to
Watch - are in line with the agency's strategy of spreading the
expertise of its senior managers more evenly across its client base.
Carroll's promotion comes after ten years at BBH, which he joined as a
planner after spells at SRG International and Madell Wilmot Pringle.
Gwyn Jones, BBH's managing director, said: 'Jim makes a much more
significant contribution to the agency than just being head of planning.
He is as highly respected in the creative department as he is for his
planning skills and his promotion allows us to leverage his expertise
across more clients and functions.'
Murphy was a board account planner at BBH until he left London for the
Far East in July 1997. He built his reputation on the agency's Whitbread
account and won an IPA Effectiveness Award for his work on Boddingtons.