Pete Cain and Louis Bogue, the creatives famous for their work on
Silk Cut cigarettes, have quit Bartle Bogle Hegarty and are believed to
be working on a freelance basis.
Cain and Bogue quit Lowe Lintas, after a ten-month spell at the agency,
in February last year to join BBH, where they worked on the Boddingtons
'Graham the cow' campaign.
The pair - Campaign Faces to Watch in 1997 - won acclaim for their
'cheese grater' press ad for Silk Cut, which was conceived while they
were on placement at M&C Saatchi and which picked up a gold and four
silvers at the 1996 Campaign Press Awards.
The news follows last week's report of BBH's creative director, Tom
Hudson, being fired by the executive creative director, John O'Keeffe,
over personal differences. Hudson has accepted a short-term contract
position at Lowe Lintas that started last week.