BBJ has won the £22 million consolidated media account for
the Halifax Bank of Scotland group, ending Zenith Media's 13-year
relationship with the Halifax brand.
The result follows a pitch for the business between Zenith and the Carat
group, which was represented by BBJ and Feather Brooksbank, the
incumbent on the £5 million Bank of Scotland account.
BBJ's London office will run the account, with additional planning and
buying from Feather Brooksbank in the Scottish market. The win gives BBJ
its first financial services client since its Guardian Royal Exchange
account was folded into the AXA business two years ago.
"Halifax has enjoyed an excellent relationship with Zenith over the past
13 years but, following the creation of HBOS, a review of the media
buying business was essential," Philip Hanson, HBOS's head of marketing
and customer relations, said.
"We are looking forward to developing an equally successful partnership
with BBJ and through it continuing our relationship with Feather
Brooksbank in Scotland."
The HBOS business includes the Clerical & Medical brand, as well as all
credit card, current account, online and offshore banking and personal
The move comes less than three months after the completion of Halifax's
merger with Bank of Scotland, first announced in May.
Hanson was appointed as HBOS's marketing director in August and
Halifax's incumbent ad agency, Delaney Lund Knox Warren & Partners, went
on to win the combined creative account.