BBJ takes on BOL.com’s planning and buying business

The online books and music retailer BOL.com has handed its UK planning and buying business to BBJ as it moves to centralise its European media arrangements into the Carat group.

The online books and music retailer BOL.com has handed its UK

planning and buying business to BBJ as it moves to centralise its

European media arrangements into the Carat group.



The news comes as a blow to Walker Media, which has handled the group’s

pounds 7 million account since BOL.com’s arrival in the UK last year.

M&C Saatchi’s hold on the creative account is unaffected by the

change.



BOL.com, which is owned by the German media giant Bertelsmann, has

invested heavily in international expansion in the past 12 months. The

company has established operations in France, Spain, Switzerland and the

Netherlands as well as the UK, and launched a Japanese site in May this

year.



The rationalisation of the company’s European media business comes

alongside a building global showdown with its rival online retailer

Amazon.com.



In the US, BOL.com has moved to take a 40 per cent stake in its fellow

Amazon rival Barnes-andNoble.com.



’We already have a more advanced international profile than Amazon,’

Catrin Hughes, a spokeswoman for BOL UK, said. ’The move to the Carat

group reflects our increasing focus on globalisation and is in no way a

reflection on Walker Media. We have had a fantastic relationship with

them throughout.’



M&C Saatchi’s controversial UK launch campaign for BOL.com featured a

naked couple who preferred reading to having sex, and topped the

Advertising Standards Authority’s list of complaints in 1999.



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