BBJ has picked up the pounds 5 million account for BOL.com, the
online books and music retailer.
Karen Lee, direct marketing director, will have overall responsibility
for the account. She reports directly to managing director Trista
Duncan Salmon, account director, will oversee media.
The buying team on the account has yet to be announced. In the meantime,
Lee advised sales people to approach Chris Boothby, BBJ’s broadcast
BBJ took over the account from Walker Media, which handled BOL since its
launch in August 1999.
BOL was set up to be a competitor to bookseller Amazon and has recently
extended its book e-tailing operation to offer music products.
According to AC Nielsen MMS, BOL spent more than pounds 4 million on
media in the past year. Television was the main beneficiary, taking 63
per cent of adspend, while press took 19 per cent and outdoor landed 14
Radio picked up the remainder.