BBJ takes over pounds 5m BOL.com account from Walker Media

BBJ has picked up the pounds 5 million account for BOL.com, the online books and music retailer.

BBJ has picked up the pounds 5 million account for BOL.com, the

online books and music retailer.



Karen Lee, direct marketing director, will have overall responsibility

for the account. She reports directly to managing director Trista

Grant.



Duncan Salmon, account director, will oversee media.



The buying team on the account has yet to be announced. In the meantime,

Lee advised sales people to approach Chris Boothby, BBJ’s broadcast

director.



BBJ took over the account from Walker Media, which handled BOL since its

launch in August 1999.



BOL was set up to be a competitor to bookseller Amazon and has recently

extended its book e-tailing operation to offer music products.



According to AC Nielsen MMS, BOL spent more than pounds 4 million on

media in the past year. Television was the main beneficiary, taking 63

per cent of adspend, while press took 19 per cent and outdoor landed 14

per cent.



Radio picked up the remainder.



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