BBJ unveils youth division

BBJ Media Services is launching a spin-off communications consultancy, Full Circle, in response to a growing demand for strategic thinking in the youth sector.

BBJ Media Services is launching a spin-off communications

consultancy, Full Circle, in response to a growing demand for strategic

thinking in the youth sector.



Full Circle aims to service clients whose media buying is tied into

long-term group deals, but who are seeking additional strategic planning

on certain brands.



The BBJ director, Nigel Morris, and the communications planning

director, Andy Hearnshaw, have joined forces with the ex-Duckworth Finn

Grubb Waters account director, Mark Whelan, who now runs his own

company, ie, to front the new outfit.



The company will start life as a wholly-owned subsidiary of BBJ. It will

have access to the Carat-owned media independent’s resources, including

its proprietary youth research project, Media 2000. Profits will be

split 80/20 between BBJ and ie.



Jerry Buhlmann, the chief executive of BBJ, said: ’We are aiming to

ensure innovation in every part of the business.’



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