He will bolster the agency's social media capability and support the ongoing integration of We Love Mobile, the mobile marketing agency acquired in August.
James was formerly at Archibald Ingall Stretton where he worked on the O2 business portfolio after a period as head of digital at Partners Andrews Aldridge where he oversaw digital planning on accounts such as Vodafone and Sony.
In July BD Network's group head of digital Drew Burdon was lured away to become head of digital strategy at DDB UK and Tribal DDB UK.
