BDDH has unveiled its first press advertising for Talking Pages
since winning the account three months ago.
The ads, which break nationally in magazines later this week, aim to
humorously remind the public how Talking Pages can help out in everyday
One execution, for example, shows a number of empty beer glasses at the
top of the ad, with a picture of a taxi underneath. Similarly, an
unappetising chicken dish is accompanied by a picture of a takeaway
meal, while in another execution, a snapshot of the wedding of a young
woman and a doddery old man sits atop a picture of a life assurance
The campaign, which follows a national radio burst featuring the veteran
Motown singer, Edwin Starr, uses the strapline: ’Talking Pages. We’re
talking solutions.’ The press ads also introduce a visual mnemonic to
help consumers memorise the Talking Pages number, which is 0800
John Dean, joint creative director of BDDH, said: ’There are 40,000
freephone numbers out there, all competing for a share of the consumer’s
mind. We’ve created a unique visual mnemonic which should help make the
number immediately memorable.’
The press campaign was written by David McCullough, art directed by Tony
Bradbourne and photographed by Jenny Van Sommers. It will run nationally
until next March in magazines such as FHM, Marie Claire and Q and
listings titles such as Time Out and Manchester’s City Life.
BDDH won Talking Pages in May following a three-way pitch against Court
Burkitt & Company and Abbott Mead Vickers BBDO.
Media planning for the campaign has been handled by MSc and buying by