BDDH brings humour to its debut Talking Pages press campaign

BDDH has unveiled its first press advertising for Talking Pages since winning the account three months ago.

BDDH has unveiled its first press advertising for Talking Pages

since winning the account three months ago.



The ads, which break nationally in magazines later this week, aim to

humorously remind the public how Talking Pages can help out in everyday

situations.



One execution, for example, shows a number of empty beer glasses at the

top of the ad, with a picture of a taxi underneath. Similarly, an

unappetising chicken dish is accompanied by a picture of a takeaway

meal, while in another execution, a snapshot of the wedding of a young

woman and a doddery old man sits atop a picture of a life assurance

policy.



The campaign, which follows a national radio burst featuring the veteran

Motown singer, Edwin Starr, uses the strapline: ’Talking Pages. We’re

talking solutions.’ The press ads also introduce a visual mnemonic to

help consumers memorise the Talking Pages number, which is 0800

600900.



John Dean, joint creative director of BDDH, said: ’There are 40,000

freephone numbers out there, all competing for a share of the consumer’s

mind. We’ve created a unique visual mnemonic which should help make the

number immediately memorable.’



The press campaign was written by David McCullough, art directed by Tony

Bradbourne and photographed by Jenny Van Sommers. It will run nationally

until next March in magazines such as FHM, Marie Claire and Q and

listings titles such as Time Out and Manchester’s City Life.



BDDH won Talking Pages in May following a three-way pitch against Court

Burkitt & Company and Abbott Mead Vickers BBDO.



Media planning for the campaign has been handled by MSc and buying by

New PHD.



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