BDDH has created the new role of brand manager to help position the
agency as a forward-looking shop based on creativity and strategy.
Victoria Kaulback, at present an account director at J. Walter Thompson,
has been appointed to the new position. She will join BDDH on 19 May
with a brief to help develop new business and manage the agency’s
positioning in the market as a whole.
’My role will be to bring together all the agency’s strengths and
present them as one coherent brand,’ she explained.
On new business, Kaulback will work closely with BDDH’s business
development director, Robert Smith, while on the wider aspects of
marketing and brand management she will report to the agency’s managing
director, Nigel Long.
Kaulback has worked in advertising for three years, all at JWT, focusing
on the agency’s Warner-Lambert, Rolex, Barclays and Listerine
Before that she held a business development role for the corporate
finance arm of the investment bank, Schroders.
Kaulback said she was drawn to BDDH by the strength of its reel and what
she felt to be the agency’s forward-looking approach.
Smith commented: ’We are a brand which is going through a period of
continuous progression and change, and it’s an exciting time for
Victoria to become involved.’
BDDH topped Campaign’s new-business league earlier this year after it
picked up the pounds 9 million Mercedes-Benz account and won a European
brand advertising task for Harley-Davidson. However, the agency has
tended to gain most recognition for its strategic rather than its