The Co-operative Bank is moving away from the shock tactics of its
previous ads with a national press campaign through BDDH that highlights
the positive aspects of ethical business practice.
The first of two executions, which breaks this weekend in the Observer,
shows a black-and-white photograph of smiling children from a developing
country. The small red strapline reads: ’The less people are willing to
finance oppressive regimes, the less oppression there’ll be.’
The second ad depicts a lone turtle swimming in a turquoise sea and
carries an orange strap with the message: ’The less people are willing
to finance companies that needlessly pollute, the less pollution
Simon Green, creative partner at BDDH, said: ’This work is a
continuation of our evolving creative style for the Co-operative Bank.
It is more of an invitation than a polemic and offers hope and
The ads were written by Owen Lee and art directed by Gary Robinson,
using stock photographs. Media buying is through TCS Media.