Partners BDDH has appointed John Parkin, copywriter at HHCL &
Partners, and Gary Monaghan, a Rainey Kelly Campbell Roalfe art
director, to join as a team next month.
’We’ve been looking for eight months,’ said Simon Green, a creative
partner at BDDH. ’John and Gary are thinkers who want to break out of
the four walls of advertising and adopt a more radical way to
Parkin added: ’I wouldn’t go just anywhere. BDDH feels like a new-wave
agency, there’s so much energy.’
’It’s like a start-up and we want to be part of it,’ Monaghan said.
’The agency is building a new philosophy based on strategic thinking, a
bit like the way we’ve both been working.’
Parkin’s portfolio includes Golden Wonder Pot Noodles for HHCL and
Haagen-Dazs’s ’heat sensitive’ ad for Bartle Bogle Hegarty. Monaghan’s
work includes the Times, M&G and Emap’s Minx magazine. He moved to
Rainey Kelly Campbell Roalfe in 1995 from D’Arcy Masius Benton and
The duo will work across all BDDH’s accounts.
Green has also snapped up the creative team of Tony Bradbourne and David
McCullough from BMP4. The pair are part of a dozen new appointments in
different departments at BBDH in the past six months. The recruitment
drive follows BBDH’s new-business success this year which includes the
Mercedes account, worth pounds 9 million.