BDDH hires creative team to sharpen up strategic approach

Partners BDDH has appointed John Parkin, copywriter at HHCL & Partners, and Gary Monaghan, a Rainey Kelly Campbell Roalfe art director, to join as a team next month.

Partners BDDH has appointed John Parkin, copywriter at HHCL &

Partners, and Gary Monaghan, a Rainey Kelly Campbell Roalfe art

director, to join as a team next month.



’We’ve been looking for eight months,’ said Simon Green, a creative

partner at BDDH. ’John and Gary are thinkers who want to break out of

the four walls of advertising and adopt a more radical way to

communicate.’



Parkin added: ’I wouldn’t go just anywhere. BDDH feels like a new-wave

agency, there’s so much energy.’



’It’s like a start-up and we want to be part of it,’ Monaghan said.



’The agency is building a new philosophy based on strategic thinking, a

bit like the way we’ve both been working.’



Parkin’s portfolio includes Golden Wonder Pot Noodles for HHCL and

Haagen-Dazs’s ’heat sensitive’ ad for Bartle Bogle Hegarty. Monaghan’s

work includes the Times, M&G and Emap’s Minx magazine. He moved to

Rainey Kelly Campbell Roalfe in 1995 from D’Arcy Masius Benton and

Bowles.



The duo will work across all BDDH’s accounts.



Green has also snapped up the creative team of Tony Bradbourne and David

McCullough from BMP4. The pair are part of a dozen new appointments in

different departments at BBDH in the past six months. The recruitment

drive follows BBDH’s new-business success this year which includes the

Mercedes account, worth pounds 9 million.



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