Partners BDDH has poached the senior BT advertising executive and
former Still Price Lintas board director, Jeff Cobb, for the newly
created role of operations partner at the agency.
Cobb, who spent seven years at Lintas before joining BT, became one of
the agency’s youngest board members at the age of 27. He was deputy
creative services director when he left Still Price.
As head of advertising procurement at BT, he was responsible for all
commercial relationships between the telecoms giant and its advertising
agencies, including Abbott Mead Vickers BBDO and BDDH, as well as
running all pitches.
Cobb will oversee the operations side of BDDH, from production to buying
supplies and IT. He will also handle resource planning and look at how
the agency can best structure itself to meet client needs. He becomes
the 12th partner at BDDH.
Nigel Long, the chief executive of Partners BDDH, commented: ’He really
understands the pressures on an advertiser. He brings an understanding
of the skills a client wants us to have.’
Cobb, who also chairs an Incorporated Society of British Advertisers
committee on contractual matters, added: ’What I’m going to be looking
at is how things work, right from receiving briefs through to campaigns
going out of the door. My work so far has given me insight into how the
relationships work between agencies and clients.’