BDDP GGT ads take Pretty Polly to New York

BDDP GGT is launching a new range of Pretty Polly hosiery with a poster campaign set in New York.

BDDP GGT is launching a new range of Pretty Polly hosiery with a

poster campaign set in New York.



The two executions for the NY Legs coloured and patterned tights range

feature the models, Jill Tafrate and Mindi Van Dyke, lounging on a

girder that is suspended against the Manhattan skyline.



In one, the models sit back to back wearing glamorous black outfits and

brightly coloured tights. One model wears trainers while the other

sports spike-heel shoes.



In the second execution, a model reclines on the girder with her legs

resting on its supporting chain. She wears a little black dress and

rectangular patterned tights that pick out the geometrical detail of the

New York skyscrapers.



Trevor Beattie, the creative director of BDDP GGT, said: ’We never try

to be provocative - this is a new image for a new, vast product. It’s

about glamour.’



The ads, which launch this week across 3,000 sites nationally, will run

for two weeks. They were created by the copywriter, Paula Jackson, and

the art director, Chris Beckles, with photography by Barry Lategan, the

first person to shoot Twiggy.



Media was planned and bought by Media Solutions.