October 1990 Dave Trott, Paul Bainsfair and John Sharkey launch
Bainsfair Sharkey Trott, backed by a stake from BDDP. Gordon Smith, head
of art at GGT, joins as deputy creative director.
January 1991 Despite launch hype, agency has no major clients. Begins
taking on account staff without pay until they can bring in
February 1991 Finally picks up first account, pounds 4-6 million Sunday
May 1992 Wins Marlboro from GGT. Highly successful period for new
business, including pounds 5 million Rumbelows account and assignments
from Del Monte, Hertz, Lemsip, Tate & Lyle and Atlantis Superstores.
June 1992 Acquires sister BDDP agency, Miller & Leeves WAHT. Deal
doubles billings with clients such as Allinsons and Oddbins.
BDDP hopes a single UK interest will more attract business from
international clients, such as McDonald’s, BMW, Danone and Procter &
October 1993 Dave Trott leaves BST amid whisperings that the account
staff found him hard to work with. Paul Leeves is made creative
August 1994 Creative department loses John O’Donnell, Jon Prime and Pete
March 1995 Agency forced to drop ’Trott’ from title under terms of
former creative director’s contract.
It is renamed BST-BDDP.
January 1996 Senior Leagas Delaney copywriter, Tom Hudson, is appointed
after the resignation, by mutual agreement, of BST’s creative director,
February 1996 Agency is ranked 22 in Campaign’s top 300 with AC
Neilsen-MEAL billings of pounds 41.7 million, up 47 per cent year on
September 1996 GGT acquires share in BST-BDDP after buying BDDP network.