BDDP GGT: The BST-BDDP story: a chronicle

October 1990 Dave Trott, Paul Bainsfair and John Sharkey launch Bainsfair Sharkey Trott, backed by a stake from BDDP. Gordon Smith, head of art at GGT, joins as deputy creative director.

October 1990 Dave Trott, Paul Bainsfair and John Sharkey launch

Bainsfair Sharkey Trott, backed by a stake from BDDP. Gordon Smith, head

of art at GGT, joins as deputy creative director.



January 1991 Despite launch hype, agency has no major clients. Begins

taking on account staff without pay until they can bring in

business.



February 1991 Finally picks up first account, pounds 4-6 million Sunday

People business.



May 1992 Wins Marlboro from GGT. Highly successful period for new

business, including pounds 5 million Rumbelows account and assignments

from Del Monte, Hertz, Lemsip, Tate & Lyle and Atlantis Superstores.



June 1992 Acquires sister BDDP agency, Miller & Leeves WAHT. Deal

doubles billings with clients such as Allinsons and Oddbins.



BDDP hopes a single UK interest will more attract business from

international clients, such as McDonald’s, BMW, Danone and Procter &

Gamble.



October 1993 Dave Trott leaves BST amid whisperings that the account

staff found him hard to work with. Paul Leeves is made creative

head.



August 1994 Creative department loses John O’Donnell, Jon Prime and Pete

Lewtas.



March 1995 Agency forced to drop ’Trott’ from title under terms of

former creative director’s contract.



It is renamed BST-BDDP.



January 1996 Senior Leagas Delaney copywriter, Tom Hudson, is appointed

after the resignation, by mutual agreement, of BST’s creative director,

Jon Iles.



February 1996 Agency is ranked 22 in Campaign’s top 300 with AC

Neilsen-MEAL billings of pounds 41.7 million, up 47 per cent year on

year.



September 1996 GGT acquires share in BST-BDDP after buying BDDP network.



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