BDDP GGT: Charting GGT’s 17-year progress

June 1980 Gold Greenlees Trott launched by partners, Mike Greenlees, Mike Gold and Dave Trott.

June 1980 Gold Greenlees Trott launched by partners, Mike

Greenlees, Mike Gold and Dave Trott.

August 1985 pounds 35 million billings. Building reputation as one of

the 80s most creative shops with campaigns for Holsten Pils, Toshiba,

Pilkington and Ariston.

March 1986 Floats on London Stock Exchange, issuing three million shares

offering 34.6 per cent of company.

August 1987 Jim Kelly named as managing director.

May 1988 Begins period of acquisition, buying US outfit, Babbit &

Reiman, and UK shop, Bowden, Dyble & Hayes six months later.

July 1988 Former agency deputy chairman, Paul Simons, surfaces five

months after leaving GGT to launch Simons Palmer Denton Clemmow and

Johnson with fellow GGT staffers, Carl Johnson and Simon Clemmow. Agency

replenishes management with Stevie Spring as first new-business director

and George Michaelides as deputy media director.

July 1989 Dave Waters and Paul Grubb leave to launch Duckworth Finn

Grubb Waters.

June 1990 Dave Trott ousted as creative head, replaced by Tim Mellors

from Publicis. Trott attempts unsuccessfully to buy back his name.

Graham Fink joins as deputy creative director.

1991 Agency surprises industry by keeping Toshiba and Holsten Pils in

wake of Trott’s departure and wins additional accounts, including KP and

Allied Lyons.

September 1992 Stevie Spring leaves for a management consultancy.

June 1993 Forms joint venture with GGK to gain foothold in Europe.

Discussions about merging agencies in London fail.

August 1993 Jim Kelly leaves after 12 years to set up Rainey Kelly

Campbell Roalfe.

January 1994 Takes minority stake in some GGK European agencies under

new chairman, Mike Gold.

March 1994 Talks about merging GGT and Young & Rubicam in London


May 1994 GGT links with CIA to form Media Solutions Group.

July 1994 Mike Gold leaves. September 1996 GGT group buys French BDDP

network in complex pounds 105 million deal, making it the world’s 13th

biggest agency network. Also acquires BDDP’s interest in BST-BDDP.

December 1996 Joint creative director, Robert Saville, leaves to launch


May 1997 GGT European chief executive, Jan Hall, is made redundant.

April 1997 Trevor Beattie joins to be creative director with Jay

Pond-Jones. Pond-Jones leaves in May to team up with Saville at Mother.


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