BDDP GGT to extend Big Issue’s puppet theme into cinema

BDDP GGT has created a TV and cinema campaign for the Big Issue to develop the poster campaign that ran in the summer.

BDDP GGT has created a TV and cinema campaign for the Big Issue to

develop the poster campaign that ran in the summer.



Live versions of the puppets that featured in the posters star in the

campaign, which consists of two 60-second and six ten-second spots. The

strange-looking models have abnormally large heads and are seen in a

variety of situations struggling to escape the routine of their

lives.



One of the two 60-second films depicts a boy carrying a toy parachutist

to the top of a tall building before dropping it. He then runs back down

to collect it before repeating the procedure. Each ad carries a

different endline suggesting activities such as ’17:00 Bars Fringe

Theatre’ and the same strapline ’The Big Issue - live in the city’.



The campaign was written by Jim Thornton and art directed by Christine

Jones. The puppets were created by the French photographer and

puppet-maker, Jean-Pierre Khazem, who also directed the ads through All

Films.



Media for the campaign, which is being donated, is being negotiated by

Media Solutions.



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