BDH creates simple message for Norweb Energis executions

BDH TBWA has created 15 straight-talking TV commercials to communicate the benefits of being a Norweb Energis customer.

BDH TBWA has created 15 straight-talking TV commercials to

communicate the benefits of being a Norweb Energis customer.



The commercials, which break this week and will run between now and the

end of the year, each convey a single benefit of using Norweb.



The idea is to supply consumers with a simple message about a

complicated product.



Throughout the campaign, the screen is divided on a horizontal axis.



The bottom half of the screen is yellow and on this half a man appears

and talks about the services Norweb offers. The top half of the screen

is blue and here simple copy conveys essential information - such as

customer care phone numbers - which is relevant to what the man

underneath is saying.



Value for money is a consistent theme throughout the 15 30-second

executions.



But other features promoted in the ads include Norweb’s friendly

customer services, its energy saving guide and its two-for-one

offers.



The campaign, which will also include press, poster and radio ads, was

written by Jeremy Clark and art directed by Ken Davies. It was directed

by Rory Rooney through Onward Films. Media planning and buying were also

handled by BDH TBWA.



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