Superstriker, the table football game, is to be relaunched with an
advertising campaign to coincide with next summer’s World Cup.
The company that makes the game, Britain’s largest independent toy
manufacturer, Bluebird Toys, has appointed the Manchester-based agency,
BDH, to the multi-million task of revamping the image of both
Superstriker and the girl’s toy, Polly Pocket.
Bluebird has produced a more sophisticated version of Superstriker,
where the football players are operated by depressing their heads, with
the World Cup blitz in mind.
A TV campaign is scheduled for Polly Pocket - the market leader in
mini-collectable dolls - in time for Christmas 1998.
BDH replaces Keith Shafto Associates as Bluebird’s main agency of
record, although the company has previously produced many campaigns
in-house as well as taking creative work from abroad.
Al Dickman, the joint managing director of BDH, said he was pleased to
be involved in toy advertising again. The agency handled MB Games, then
Hasbro, until it lost the latter in an international alignment nine
years ago.
BDH picked up the account after working with Bluebird on two recent
projects.
Media, which is held by MediaVest in Manchester, is unaffected by the
move.
