BDH shows colours influencing moods in latest Crown spot

BDH\TBWA has created a TV ad for Akzo Nobel's Crown Paint brand, to run in the UK and across Europe.

The ad, backed by a £3.2 million media spend, is part of a strategy to reposition the product, enforced by new packaging and web content.

The TV ad, breaking on 5 April, is based on the insight that different colours affect people's moods and behaviour. It takes a secret look into different people's homes, showing how they have used colour to create rooms with different moods.

Opening on a cityscape at dusk, the camera moves from one building to the next, stopping to look into a number of apartment windows en route.

A pink room shows a couple enjoying a romantic meal, a teenage girl attacks a drum kit in a vibrant yellow room and a man practices tai-chi in a calming green room. The camera returns to the original romantic pink room but the couple has moved on to their passionate red bedroom. The endline is: "What colour do you want to feel?"

The ad was written and art directed by Danny Brooke-Taylor and Gary Hulme, with media by Universal McCann.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus