The ad, backed by a £3.2 million media spend, is part of a strategy to reposition the product, enforced by new packaging and web content.
The TV ad, breaking on 5 April, is based on the insight that different colours affect people's moods and behaviour. It takes a secret look into different people's homes, showing how they have used colour to create rooms with different moods.
Opening on a cityscape at dusk, the camera moves from one building to the next, stopping to look into a number of apartment windows en route.
A pink room shows a couple enjoying a romantic meal, a teenage girl attacks a drum kit in a vibrant yellow room and a man practices tai-chi in a calming green room. The camera returns to the original romantic pink room but the couple has moved on to their passionate red bedroom. The endline is: "What colour do you want to feel?"
The ad was written and art directed by Danny Brooke-Taylor and Gary Hulme, with media by Universal McCann.