BDH TBWA is merging its direct marketing unit into Tequila
Manchester, its below-the-line sister agency, in a joint venture that
will be called Tequila Manchester.
The merger will bring 27 staff together in a new building and will be
headed by Tequila Manchester’s senior management. Key staff will include
Paul Biggins as the managing director and Richard Sharp as the creative
The client list of the new shop will include Airtours, Carex, First
Direct, Imperial Leather, JD Williams, Manchester Airport and
BDH and TBWA, Tequila’s parent network, came together in February 1998
when Omnicom bought GGT which had acquired BDH in 1988. GGT then merged
with BDDP which in turn merged with TBWA Simons Palmer to become TBWA
GGT Simons Palmer.
Tequila Payne Stracey set up its Manchester office a year ago and now
claims billings of pounds 10 million.