Beach Boys track backs BBH ad for LG

LONDON - LG reveals the technology that comes out to play when the homeowner's away in a new 30-second TV spot which breaks today. by Bartle Bogle Hegarty by Bartle Bogle Hegarty

Set to ‘Good Vibrations' by the Beach Boys, the BBH ad shows a dark living room is lit up by a range of gadgets, which emerge from behind an LG TV.

Each gadget, which takes on the appearance of insects, emits a beam of coloured lights, creating a disco effect.

The lights then join together on the ceiling to form a large bubble, which lights up the entire room.

However when the residents' car suddenly returns to the drive way, the gadgets quickly shut down and scuttle off to return to their hiding place.

The ad ends with a voiceover stating that LG TV's posses "Advanced Technology, Beautifully Hidden".


Project name
Advanced Technology, Beautifully Hidden.
The beauty of hidden technology
Creative agency
Bartle Bogle Hegarty (BBH)
Jon Fox
Art director
Rik Brown
Sarah Watson
Media agency
Media planner
Production company
RSA Films LA
Carl Erik Rinsch
Digital Domain
Digital Domain
Audio post-production
Digital Domain

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