Scottish Courage this week unveils its latest national TV
advertising for its premium Irish ale and stout brands, Beamish Red and
Black. The pounds 4m campaign, created by agency Rainey Kelly Campbell
Roalfe, uses five pairs of commercials, shown at the beginning and end
of ad breaks, to illustrate everyday life through ’Black and Red-tinted
glasses’. The campaign, which represents the largest TV support for the
brand, launches today (Thursday) on Channels 4 and 5, and satellite.