Beardsell joins Fold7 in new content role

Christine Beardsell, the managing director at ZenithOptimedia's Newcast UK, is joining Fold7 in the newly created position of managing partner for content.

Beardsell joins Fold7 in new content role

Beardsell will report to Marc Nohr, the chief executive,  and start in July.

Before joining Newcast in 2014, Beardsell was a founding partner and head of content at VCCP Content. 

Fold7 already produces content for clients such as Carlsberg. One of Beardsell’s key responsibilities will be to appoint a team for the new division, which will offer a "depth and breadth of service" that the agency says its clients have been asking for.

Nohr said: "Christine is one of the pioneers of branded content. We are looking forward to welcoming her fusion of creative, strategic, media and partnership thinking into the agency."