Beatific child pelted with food and drink in Persil ad

A young girl in a white dress, walks in slow motion through a technicolor meadow and gets hit by splatters of colourful liquids and foods in an ad promoting the efficacy of Persil Bio Small & Mighty detergent.

The 50-second ad is set to a soundtrack by French band M83, with sweeping synths, strings, vocal harmonies and guitar riffs providing an apt aural backdrop to the stylised on-screen proceedings. "For whatever life throws," reads the copy. "Dirt is good."

Clients: Patricia Corsi, vice-president of laundry for Europe and Hajar Alafifi, brand development director for Europe, Unilever

Agency: DLKW Lowe

Creatives: Frances Leach and Christopher Bowsher

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