Beats By Dr Dre "Nicki Minaj and The Pink Pill" by R/GA London

Beats By Dr Dre has released a TV campaign featuring the pop star Nicki Minaj to advertise its miniature speakers.

The 30-second ad, by R/GA London, has already aired in the US and a UK broadcast date is under consideration.

The spot features Minaj with a suitor, who falls foul of Minaj’s The Pink Pill speaker set, which comes alive and tells the pop star when the would-be lothario texts another girl.

It was written by Sanam Petri and Neal Brennan, art directed by Peter Jupp, and directed by Chris Waitt and Allen Hughes through Framestore.

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