SectorMedia / Entertainment Brands, Music brands and Technology brands
Beats' Euro 2016 ad stars footballers Harry Kane, Antoine Griezmann, Mario Götze and Cesc Fabregas preparing for their matches, to the soundtrack of Prodigy's Firestarter.
Hustle, the agency R/GA set up to service Beats, created the work. The full film is online-only. Thirty-second versions will go out live on TV during the football tournament.