Beats by Dre "You love me" by Translation

Beats by Dr Dre has launched a campaign celebrating black resilience in light of what has been a pivotal year in the fight towards racial equality.

The ad contrasts the ways in which black music, style and culture are depicted within society against everyday experiences of inequality and racism.

"Love me or not, we love each other deeply", artist Tobe Nwigwe declares alongside clips of black families and communities, highlighting the joy experienced by black people in spite of their unique experiences of oppression.

Soundtracked by Solange Knowles, the ad features Haitian-Japanese tennis player Naomi Osaka, racing driver Bubba Wallace and rapper Lil Baby, as well as activist Janaya Future Khan.

The work will air during the NBA Draft, the afternoon NFL Thanksgiving game and several other NFL games, alongside social activity. It was directed by Melina Matsoukas through Prettybird.