Beattie McGuinness Bungay appoints director Duncan Jones

LONDON - Beattie McGuinness Bungay has hired the director Duncan Jones in an attempt to boost its creative offering. The appointment comes as Ben Jones, the co-founder of the specialist events agency Cake who joined the BMB creative department in July this year, leaves to pursue personal projects.

Duncan Jones, a commercials director, is the son of David Bowie, and was formerly known as Zowie Bowie. He joins BMB from the production company Traffik - previously Frank Films - where he has worked as a commercials director for the past two years.

He formed a friendship with the BMB founder Trevor Beattie in 2004, when they worked on the three-minute McCain Oven Chips 25th anniversary spot "a year to remember", starring the ex-Blue Peter presenter Valerie Singleton. He directed the film and co-wrote it with Beattie.

At BMB, he will have a "roving creative role", with a remit including scriptwriting, the development of product-placement projects and film directing. He will work across the agency's recent new-business wins, including HP Sauce and the Discovery Channel.

Beattie said: "Duncan's a unique talent. He's intelligent, enthusiastic and untainted by advertising cynicism -- he hasn't been steeped in the hackneyed tradition of TV ad writing."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.