Beattie McGuinness Bungay to create tights for Pretty Polly

LONDON - Beattie McGuinness Bungay is branching out into hosiery, after being appointed by its existing client Pretty Polly to design a range of tights.

Pretty Polly...BMB designing tights range
Pretty Polly...BMB designing tights range

The agency, which was originally hired to create advertising for Pretty Polly in April 2007, will now work with fashion designers to relaunch the hosiery brand's "Italia" range.

Drawing on founding partner Trevor Beattie's experience creating the famous FCUK slogan for French Connection, the agency hopes to bring the text and slogans often associated with T-shirt design to the hosiery market. 

On top of redesigning the tights , the agency will take responsibility for renaming the range, redesigning the packaging, and producing a campaign to launch the new tights in September 2009.